Nicole Canelakes
SEEKING FULL-TIME ROLE
MARKETING OR PUBLIC RELATIONS
​
Cell:
​
​
Email:
​
​
Address:
​
Austin, TX 78745
​
Hi! I'm Nicole.
​
I'm excited for you to explore my website~
I'm currently seeking a mid-career Full Time Role in Marketing, Public Relations, or Writing. Let me know if I would be a perfect fit for your company!
EXPERIENCE
December 1st 2021-Current
Staff Writer-freelancer
August 2023- December 2023
Marketer & Content Coordinator
March 15th 2022-August 2022
Social Media Coordinator
​
Staff Writer - American Genuis (freelancer)
-
Research, outline and create articles
-
Synthesizes content and creates well-written, digestible articles, with good readability scores.
-
Fluent in content writing and content editing.
-
Creates content via written articles about developments in real estate and business for both the American Genuis website (readership of 8-11 million)
-
Member of the Executive Advisory Board for the associated Austin Digital Jobs Facebook group, which has 56.5k active members.
Events, Marketing
-
Drove a 120% increase in site traffic within the first month by optimizing blog reach and accessibility.
-
Managed marketing campaigns across various social channels and platforms, boosting engagement, commitment, and retention through thoughtful long-term content strategy planning.
-
Monitored SEO and social media trends to implement best practices, increasing organic traffic in a disciplined manner.
Ashera Creative (contract role) (creative consulting, social media management and digital brand strategy.)​
-
Create copy for social media posts as well as client advertisements.
-
Assist with ad photo shoots, and select photos for coordinating copy.
-
Assist with day-to-day tasks such as social media engagement, social media content creation and social media posting.
-
Assist with event programming for clients
Events, Marketing
January 2021-April 2021
Social Media Coordinator
​
Social Media Coordinator- Fireshow Media
(Contract Role)
-
Invited an average of 300 people per week to online LinkedIn events.
-
Kept track of invitees, connection degree, and responses.
-
Identified new consumers for content.
-
Identified and kept track of least engaged and most engaged clients.
-
Online events saw growth of about 50- 100 people per week.
Events, Marketing
March 2019
Sessions Volunteer
SXSW 2019 INTERACTIVE FESTIVAL
-
Volunteered 50+ Hours on short notice, over the course of 6 days, to facilitate a smooth guest experience on an understaffed crew.
-
Guided VIP’s and Speakers to the green rooms prior to their events.
-
Greeted and solved guest’s varied issues in a face-paced, large scale venue.
-
Coordinated musicians performing @ SXSW with companies supplying advertising products.
-
Ran demo listening sessions where musicians received advice from VIP Industry mentors. PR, Events, Marketing
October 2018
Creator / Team Lead / Presenter
Intuitive Agenda: Won First Place Prize
MobilityX HR Hackathon
Daimler Financial Services @ Capital Factory
-
Created product idea and specifications, and recruited a diverse 6-person team.
-
Formed and led said team to wireframe and layout the product idea rapidly within a 48-hour period.
-
Communicated with key executive mentors to figure out how to craft the product vision to integrate with their company culture and technical needs.
-
Presented and pitched vision to panel of judges, composed of executives from Daimler and Capital Factory, leading to a win of First Place 10k prize!
2016-2017
Marketing Specialist Intern
Broussard Global Communications
-
Worked directly with the principal founders of the firm, Cary and Logan Broussard, organizing digital content and facilitating client meetings.
-
Created and proofread articles, press releases, and websites for client brands.
-
Managed communication between the local and remote offices on multiple website design and content management projects Hirenicole.o
2012-2016
University Ambassador & Tour Guide
Texas State University
Office of Undergraduate Admissions​
-
Led hundreds of award-winning tours for prospective students and parents.
-
Organized and hosted large scale events with 2,000-10,000 attendees for future students, current students, and alumni.
-
Collectively responsible for the rapid growth of the university from 32,000 to 40,000 students over a five-year period. Hire Nicole
EDUCATION
2012-2017
Bachelor of Arts
Texas State University
Bachelor of Arts (B.A.) – Psychology
Minor in Mass Communications
Service-Learning Designated Degree
Expertise
Clear Verbal and Written Communication
Public Speaking
Creative Content Creation
Statistical Analysis
Social Media Marketing
Leadership
Certifications
-
SEO Basics
-
On Page and Technical SEO
-
Keyword Research for SEO
-
Link Building for SEO: Scaling Your Backlink Strategy
-
Optimizing Your Website for Rich Results
-
SEO Reporting
-
Make a research plan
-
Understand the need for adaptability
-
Use research to fill in holes in stories
-
Use research to identify news subjects or as a springboard for reporting
-
Find information on people, companies and organizations
-
Find and use databases and commercial resources
-
“Interrogate” your sources
-
Fact check
-
Preserve the integrity of your work
-
Writers will learn to structure assignments for brevity, streamline drafts on deadline, and collaborate effectively with editors.
​
-
Editors will gain strategies for guiding writers, cutting excess without losing meaning, and delivering feedback that strengthens stories.
Projects
Intuitive Agenda
​
It started with a problem. Employee
burnout. The solution? An app that integrates with employee's calendars to find small times throughout the day that they can perform healthy practices.
One problem, one solution, one weekend, and a whole lot of work later and Intuitive Agenda was born. Intuitive agenda won over the judges and received first place from Daimler Financial Services.
Event Management
​
Helped bring to life events small and large, from SXSW crowd management to enabling Founder's Institute graduation showcase event live stream production.
